{"title":"SEITONAS","description":"\u003cp\u003eShop All SEITONA Watches.\u003c\/p\u003e","products":[{"product_id":"panda-edition-seitona","title":"Panda Edition - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Panda Edition Seitona is a bold, motorsport‑inspired chronograph build that blends classic racing heritage with modern Seiko reliability. The crisp white dial, contrasted by deep‑black subdials, creates the iconic “panda” look collectors love — clean, balanced, and instantly recognisable.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a trusted Seiko movement and finished with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, the Panda Seitona delivers exceptional legibility day or night. The 40mm case size offers the perfect wrist presence, while the 13mm thickness keeps the watch comfortable and wearable for everyday use. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for real‑world wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, ensuring a premium feel from the first click of the bezel to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — ideal proportions for both modern and vintage‑inspired wrists\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — balanced profile for comfort and daily wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — ultra‑bright, long‑lasting glow for maximum visibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — suitable for everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePanda dial layout\u003c\/strong\u003e — white main dial with black subdials for a timeless racing aesthetic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReliable Seiko movement\u003c\/strong\u003e — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHand‑assembled\u003c\/strong\u003e — every piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStainless steel case \u0026amp; bracelet\u003c\/strong\u003e — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Panda Edition Seitona is perfect for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSporty yet refined\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVintage‑inspired but modern in performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable for daily wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInstantly recognisable on the wrist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA true statement piece for anyone who appreciates motorsport heritage and clean, balanced design.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Oyster","offer_id":53658495779154,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Oysterflex","offer_id":53658495811922,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Jubilee","offer_id":53658495844690,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/seiko-mod-daytona-panda-441202.webp?v=1780680192"},{"product_id":"green-seitona","title":"Green - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Green Edition Seitona brings a bold, modern twist to the classic racing chronograph silhouette. The deep sunburst green dial shifts beautifully in the light, paired with contrasting black subdials for a striking motorsport‑inspired aesthetic. It’s a watch built to stand out without shouting — refined, confident, and unmistakably APEX.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a reliable Seiko movement and enhanced with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, the Green Seitona offers excellent visibility in all lighting conditions. The 40mm case size delivers strong wrist presence, while the 13mm thickness keeps the watch comfortable for everyday wear. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for real‑world use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, ensuring a premium feel from the first press of the pushers to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — balanced proportions for a modern sports‑chronograph look\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — comfortable profile suitable for daily wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — bright, long‑lasting glow for maximum legibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — protection from everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSunburst green dial with black subdials — bold, modern, and instantly recognisable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReliable Seiko movement — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHand‑assembled — each piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStainless steel case \u0026amp; bracelet — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Green Edition Seitona is ideal for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSporty with a modern colour twist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEye‑catching but still refined\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable for everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInspired by racing heritage with a fresh identity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA perfect choice for anyone who wants a chronograph that stands out from the crowd.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Oyster","offer_id":53658512752978,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Oysterflex","offer_id":53658512785746,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Jubilee","offer_id":53658512818514,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/seitonagreenr.jpg?v=1781036748"},{"product_id":"black-seitona","title":"Black - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Black Edition Seitona is a sleek, modern chronograph built for those who prefer a stealth‑driven, understated aesthetic. The deep black dial paired with matching black subdials creates a cohesive, monochrome look that feels sharp, refined, and effortlessly stylish. It’s a clean, minimalist take on the racing chronograph — bold without being loud.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a reliable Seiko movement and enhanced with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, the Black Seitona maintains excellent visibility in all lighting conditions. The 40mm case size delivers confident wrist presence, while the 13mm thickness ensures comfortable daily wear. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for everyday use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, giving the Black Edition a premium feel from the first press of the pushers to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — balanced proportions for a modern sports‑chronograph profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — comfortable and wearable for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — bright, long‑lasting glow for maximum legibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — protection from everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFull black dial with matching subdials — clean, modern, and stealthy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReliable Seiko movement — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHand‑assembled — each piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStainless steel case \u0026amp; bracelet — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Black Edition Seitona is ideal for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSleek and modern\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMinimalist but still bold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable for everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInspired by racing heritage with a stealth aesthetic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA perfect choice for anyone who prefers a clean, monochrome chronograph with real presence.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Oyster","offer_id":53658564854098,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Oysterflex","offer_id":53658564886866,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Jubilee","offer_id":53658564919634,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/seitonablack.webp?v=1780680800"},{"product_id":"black-seitona-copy","title":"Baby Blue - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Baby Blue Edition Seitona brings a fresh, modern twist to the classic racing chronograph. The soft baby‑blue dial paired with black subdials creates a striking contrast that feels both playful and premium. It’s a colourway that stands out instantly — bright, clean, and unmistakably unique on the wrist.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a reliable Seiko movement and enhanced with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, the Baby Blue Seitona maintains excellent visibility in all lighting conditions. The 40mm case size delivers confident wrist presence, while the 13mm thickness keeps the watch comfortable for everyday wear. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for real‑world use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, ensuring a premium feel from the first press of the pushers to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — balanced proportions for a modern sports‑chronograph profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — comfortable and wearable for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — bright, long‑lasting glow for maximum legibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — protection from everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBaby‑blue dial with black subdials — vibrant, modern, and instantly recognisable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReliable Seiko movement — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHand‑assembled — each piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStainless steel case \u0026amp; bracelet — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Baby Blue Edition Seitona is ideal for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBright, modern, and expressive\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSporty with a unique colour identity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable for everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInspired by racing heritage with a fresh twist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA perfect choice for anyone who wants a chronograph that stands out with colour and character.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Oyster","offer_id":53658714571090,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Oysterflex","offer_id":53658714603858,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Jubilee","offer_id":53658714636626,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/seitonablue.webp?v=1780681167"},{"product_id":"baby-blue-seitona-copy","title":"Silver Royal Blue - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Seitona Silver – Royal Blue Edition delivers a crisp, luxurious take on the racing chronograph. The brushed silver dial paired with deep royal‑blue subdials creates a stunning contrast that feels both elegant and sporty. It’s a colourway that catches the light beautifully, giving the watch a premium presence from every angle.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a reliable Seiko movement and enhanced with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, this edition maintains excellent visibility day or night. The 40mm case size offers a confident, modern fit, while the 13mm thickness keeps the watch comfortable for everyday wear. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for real‑world use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, ensuring a premium feel from the first press of the pushers to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — ideal proportions for a modern sports‑chronograph profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — comfortable and wearable for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — bright, long‑lasting glow for maximum legibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — protection from everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrushed silver dial with royal‑blue subdials — clean, premium, and visually striking\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReliable Seiko movement — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHand‑assembled — each piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStainless steel case \u0026amp; bracelet — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Seitona Silver – Royal Blue Edition is perfect for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eElegant with a sporty edge\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEye‑catching without being loud\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable for everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInspired by racing heritage with a premium twist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA standout choice for anyone who wants a chronograph that blends luxury, colour, and character.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Oyster","offer_id":53658783875410,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Oysterflex","offer_id":53658783908178,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Jubilee","offer_id":53658783940946,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/seitonanavyblue.webp?v=1780681224"},{"product_id":"silver-baby-blue-seitona-copy","title":"Rose Gold Black - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Seitona Rose Gold – Black Edition delivers a bold, luxurious take on the racing chronograph. The warm rose‑gold case paired with a deep black dial and matching subdials creates a striking contrast that feels premium, modern, and unmistakably high‑end. It’s a colourway that commands attention — refined, confident, and full of character.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a reliable Seiko movement and enhanced with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, this edition maintains excellent visibility day or night. The 40mm case size offers strong wrist presence, while the 13mm thickness keeps the watch comfortable for everyday wear. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for real‑world use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, ensuring a premium feel from the first press of the pushers to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — ideal proportions for a modern sports‑chronograph profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — comfortable and wearable for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — bright, long‑lasting glow for maximum legibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — protection from everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRose‑gold case with black dial and subdials — bold, luxurious, and instantly recognisable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReliable Seiko movement — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHand‑assembled — each piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStainless steel rose‑gold finish — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Seitona Rose Gold – Black Edition is perfect for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLuxurious with a modern edge\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBold without being flashy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable for everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInspired by racing heritage with a premium twist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA standout choice for anyone who wants a chronograph that blends elegance, contrast, and presence.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Default Title","offer_id":53658811629906,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/seitonarosegoldblack.webp?v=1780681398"},{"product_id":"oysterflex-blue-seitona","title":"Oysterflex Rose Gold Blue - SEITONA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe APEX Oysterflex Blue Seitona blends sporty comfort with a refined, modern chronograph aesthetic. The deep sunburst blue dial paired with black subdials creates a striking contrast, giving the watch a bold yet sophisticated presence on the wrist. The Oysterflex‑style rubber strap adds a premium, high‑performance feel — lightweight, flexible, and built for all‑day comfort.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by a reliable Seiko movement and enhanced with bright \u003cstrong\u003eC3 lume\u003c\/strong\u003e, the Blue Seitona maintains excellent visibility in any lighting. The 40mm case size offers confident wrist presence, while the 13mm thickness keeps the watch sleek and wearable. A \u003cstrong\u003escrew‑down crown\u003c\/strong\u003e and \u003cstrong\u003e3 bar water resistance\u003c\/strong\u003e add practical durability for everyday use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery APEX build is hand‑assembled with precision, ensuring a premium feel from the first press of the pushers to the final wrist check.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_40mm_case_size\" tabindex=\"0\"\u003e40mm case size\u003c\/span\u003e\u003c\/strong\u003e — balanced proportions for a modern sports‑chronograph profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_watch_thickness\" tabindex=\"0\"\u003e13mm thickness\u003c\/span\u003e\u003c\/strong\u003e — comfortable and wearable for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_C3_lume\" tabindex=\"0\"\u003eC3 lume\u003c\/span\u003e\u003c\/strong\u003e — bright, long‑lasting glow for maximum legibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_screw_down_crown\" tabindex=\"0\"\u003eScrew‑down crown\u003c\/span\u003e\u003c\/strong\u003e — added security and improved moisture resistance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Explain_3_bar_water_resistance\" tabindex=\"0\"\u003e3 bar water resistance\u003c\/span\u003e\u003c\/strong\u003e — protection from everyday splashes and light exposure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSunburst blue dial — bold, modern, and instantly recognisable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOysterflex‑style rubber strap — premium comfort with a sporty, high‑end feel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReliable Seiko movement — trusted accuracy and easy servicing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHand‑assembled — each piece built with care and attention to detail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStainless steel case — durable, refined, and built to last\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Oysterflex Blue Seitona is ideal for enthusiasts who want a watch that’s:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSporty and modern\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eComfortable enough for all‑day wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEye‑catching without being flashy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInspired by racing heritage with a contemporary twist\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA perfect choice for anyone who wants a chronograph that combines colour, comfort, and character.\u003c\/span\u003e\u003c\/p\u003e","brand":"APEX Watch Mods","offers":[{"title":"Default Title","offer_id":53658844758354,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/files\/cosmographrosegoldblue_1e74c227-43e5-419d-8ba1-2bed658c710f.jpg?v=1780681629"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/8567\/4322\/collections\/il_fullxfull.6152705086_g3op_53611ad0-f0c0-490c-86c5-0171e0a4b3f7.webp?v=1780682199","url":"https:\/\/apexwatchmods.com\/collections\/seikojusts-copy.oembed","provider":"APEX Watch Mods","version":"1.0","type":"link"}