Operating Guidelines

These guidelines help you get the best performance and longevity from your APEX watch.

Using the crown (NH35 movement)

Step 1 — Unscrew the crown Gently turn the crown counter‑clockwise until it releases from the case. This is the neutral position (Position 0).

Step 2 — Manual winding (Position 0) In the neutral position, turn the crown clockwise to wind the movement. Around 20–30 turns is enough from a stopped state. Stop when you feel natural resistance.

Step 3 — Set the date (Position 1) Pull the crown out one click. Turn clockwise to change the date. Avoid adjusting the date between 9 PM and 3 AM, as the date mechanism is engaged during this period.

Step 4 — Set the time (Position 2) Pull the crown out one more click. The seconds hand will stop (hacking). Turn the crown in either direction to set the time.

Step 5 — Push the crown back in Press the crown fully back toward the case. The seconds hand will restart.

Step 6 — Screw the crown down While pressing the crown in, turn it clockwise to engage the threads. Tighten until snug — not forced. A properly secured crown helps maintain moisture resistance.

General Care Guidelines

• Cleaning — Wipe the case and bracelet with a soft microfiber cloth. Use mild soapy water only on metal bracelets.

• Avoid chemicals — Perfumes, solvents, and cleaning agents can damage coatings, seals, and straps.

• Magnetism — Keep the watch away from strong magnetic fields (speakers, laptops, phone cases).

• Storage — Store in a dry place, ideally in a watch box or pouch to prevent scratches.

• Strap care — Leather should be kept dry. Metal bracelets can be rinsed and dried thoroughly.

• Temperature — Avoid extreme heat or cold, as rapid temperature changes can affect seals and accuracy.

• Servicing — Mechanical watches benefit from periodic servicing to maintain performance.

Warranty

APEX 2‑Year Limited Warranty

Your APEX watch is covered by a 2‑year limited warranty against manufacturing defects. This warranty ensures your watch is protected from issues related to:

• Movement defects

• Crown or stem faults

• Hands, dial, or alignment issues

• Case or bracelet manufacturing defects

What the warranty does not cover

• Wear and tear from normal use

• Scratches on the case, crystal, or bracelet

• Water damage caused by an unscrewed crown

• Damage from impacts, drops, or misuse

• Modifications or unauthorised repairs

How to get support

For service, repairs, or warranty claims, contact us

Our team will guide you through the process and provide the appropriate service options.